The Series AT is a new product category that has emerged over the past few years. This is an LED poster that needs only your digital media and a power source and is ideally suited for either indoor or outdoor public display in retail locations that demand fine-pixel resolution for close-proximity viewing. At 104" diagonal or about the size of 4 big monitors, a single Series AT poster will command the attention of anyone walking by or through a shop or restaurant. And a polycarbonate overlay helps protect the Series AT from a little too much attention. Pixel density ranges from 65,536 and increases to 160,000 pixels per square meter. Refresh rates are 2880Hz in these standalone panels that can be positioned alongside each other and share content. Install the Series AT using an adjustable wall mount that can be angled out from the wall to best greet your clients as they approach. Media is handled by a NovaStar Taurus controller. If a network of displays is being deployed, content can be centrally-administered through an annual NovaStar VNNOX cloud publishing account. Investing in an LED poster will provide a predictable return for most any business that is compelled to rotate printed media through seasonal buying cycles, product promotions and sales. If no greater use of the Series AT is made beyond replacing ordinary static posters, the cost of that printing and installation is known and each of those events can be used to fully amortize this purchase. By now, you should be viewing your old static signage with the same sense of quiet resignation that someone feels after finally throwing out their fax machine. It was really great to have for all those years but now everyone just emails.