Sun Tzu: The Art Of War
2500 years old. Still relevant.
While heading the profit of my counsel, avail yourself also of any helpful circumstances over and beyond the ordinary rules.~
Sun Tzu
The Art of War presents a philosophy of war for managing conflicts and winning battles. It is accepted as a masterpiece on strategy and is frequently cited and referred to by generals and theorists since it was first published, translated, and distributed internationally.
The book is not only popular among military theorists, but has also become increasingly popular among political leaders and those in business management. Despite its title, The Art of War addresses strategy in a broad fashion, touching upon public administration and planning. The text outlines theories of battle, but also advocates diplomacy and cultivating relationships with other nations as essential to the health of a state.
We have chosen to cite The Art of War throughout this website, so that we might reflect on 2500 years of Chinese history and find further inspiration in the design of our products and our business philosophy. There are constants articulated in this ancient manuscript that are as applicable to the creation and sale of a superior product in a competitive market as they are to the victory of a great army.